Competitive advantage

In this course we will look at how you can develop and keep a competitive advantage. We will be looking at McKinsey’s Three Horizons of Growth, VRIO Analysis and the ADL Matrix to plan your business strategy.
Module 1 Competitive advantage
Unit 1 McKinsey’s Three Horizons of Growth (6 min.)
Unit 2 VRIO Analysis (6 min.)
Unit 3 ADL Matrix – Plan your Business Strategy (7 min.)