Using Focus Groups in Evaluation and Program Development

Business team

Introduction

For the planning and evaluation purposes, surveys and the feedback can be considered as the most effective methods. In the recent years, the group concept has evolved which helps in gathering right information at the right time. The groups can be termed as the focus groups.

Basic Concept

The focus groups are special kind of groups which can effectively provide the important information from the target members. The features of the focus groups are

  • Generally consists of six to twelve members
  • The members are similar in one way or the other
  • Facilitated through discussions on a specific topic
  • Finally collects essential information and views from the members of the group

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