Understanding Persuasion and Motivated Sequence by Monroe

Multi-Ethnic Group Of People Holding The Word Inspire


There are many methods that help in creating a credible speech, but Motivated Sequence devised by Monroe has been hailed as the best one among them. It is used in several television commercials and is probably the most effective way to get people to act. However, it is not as effective as forcing someone to do anything while keeping at gunpoint, yet the motivated sequence stands out to be more ethical in nature, and shouldn’t arrest you.

Certain Crucial Considerations While Using Monroe’s Motivated Sequence

If you are required to deliver a persuasive speech and want to take help of Motivated Sequence in this regard, then you should consider certain things when choosing your topic in order to make it appear in a persuasive way. First, choosing some topic that audience will be able to accomplish in near future. For example, “wearing seat belt on the way back home from class today” or “giving blood at blood donation camp”. Lesser the time your audience takes to respond, there stand a greater chance for them to accomplish goals.

The second thing to consider when choosing a topic is about making it relevant to the lives of audience. It carries no meaning to convince audiences to stop smoking in case there are very few audience members who smoke.

Monroe’s Motivated Sequence- The 5 Steps

Motivational speaker can galvanize you into action with their thought provoking presentation. If you need to motivate, persuade and inspire others in your role then you must probably move the listeners into action. Delivering inspirational speeches without bringing about any action from listener is useless. Put together strong message and deliver it in exact sequence to charge the listeners.

1. The Attention Step: This is the equivalent to the introduction section of an informative speech or five-paragraph essay. You open with a question, a quote as requested from someone who is respected, a story (preferably true.). It is about directing your audience to listen and preview speech as delivered by you. Make use of stories, humor, shocking statistics, and rhetorical questions. The introductory part of the speech must establish your creditability. State clearly your purpose and let the audience know what to expect from the speech.

2. The Need Step: You need to show that the problem exists in the lives of your audience, clearly. Consequently, you must know your audience in depth. The problem requires to be narrated in negative terms and credible evidence used to demonstrate that this is something problematic. Students skimp frequently at this step because they mistakenly believe the audience members already see the problem like them. Do not commit this mistake. Audience is less aware of the problem than you are. The speaker needs to convince the audience about the existence of problem. Again, use statistics to back up the statement, speak about the importance of maintaining status quo while avoiding changes, and show how the problem impacts one directly.

3. The Solution Step: While determining the problem, the next step involves deriving a reasonable plan that can actually solve problem. Remember, with easier solution there lies a greater chance for your audience to follow it. Your speech must aim towards making your audience to act, hence if the solution is difficult or consumes more time then they will hardly follow it. The step requires addressing objections of audience. Address the objections while anticipating them earlier. Thus if one is trying to influence audience to wear seat belts, one objection they might face is that they don’t feel the need to belt-up if they aren’t moving far away. Raise the issue while backed by statistics about fatalities that occur close to home. Among the various parts of the speech this is the most important. You need to do that following:

  • Discussion of the fact
  • Give necessary details and elaborate on the points to make sure that audience understands your point of view, position and the solution.
  • State clearly what you wish the audience to do
  • Keep summarizing your point and information from time to time
  • Make use of examples, testimonials to prove the significance and effectiveness of the solution.
  • Prepare counterarguments to the anticipated objections.

4. The Visualization Step: This step requires creation of a visual image of audience acting towards a specific response. It includes two ways: Making audience members visualize how great the world would be if they do what you ask, or show them how terrible it will be if they do not follow. You have created a strong appeal while standing by the audience side by using statistics and number of steps, now it is time to question your emotions and desires. Help your audience to comprehend what the situation would be if they act in a particular way. Emphasize the positive aspects of your ideas in a contrasting manner by highlighting the negative picture of the situation if the idea is rejected.

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5. The Action Step: This would be similar to the conclusion portion of a speech that is informative in nature. You mark the end of speech; you repeat the need, visualization steps, satisfaction, and thereby directing them to act. It may give a weird feeling, but clear your intentions before the audience.

Remember to accomplish these five steps. Also, make sure that your topic is relevant to your audience, and undertake profound research to visualize the need to the audience to act accordingly.

The five steps can be summarized as follows:

  • Hook/Attention: The release and interest grabber
  • Need: Deal with the need of the viewers and produce perceptive dissonance (more on that shortly)
  • Solution: How your remedy (product/service) will fulfill the above need
  • Visualization: Offering the viewers a way to think about the way of life before and after remedy and the impact of inaction (life without your product/service)
  • Action: The summary and an immediate practical technique showing the viewers exactly how to take the next step.


By implementing Monroe’s persuasive speech, method organizations can gain customers without putting much effort as it creates an immediate and long-lasting impact. This method forms a strong impact on the potential customers who can become loyal customers.

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