A business owner should involve herself in competitive analysis of her company. In this article, we will discuss about strategy tools of value net model. The Value Net Model is a framework that helps in doing competitive analysis. This study will show the competitive advantage of the company. There are many layers to this framework that will assist in understanding the competitive forces that surround a business.
Inspired by Porter’s Five Forces Model, Barry Nalebuff and Adam Brandenburger developed The Value Net Model in 1996 in their book ‘Co-Opetition.’