The ADKAR® Change Management Model for Implementing and Sustaining Changes

Time For Change


Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR) refers to a change management goal-oriented model using which management teams can focus on definite business results. Initially it was the tool to determine whether activities of change management such as training and communication were providing desired results for organizational change. The origin of this model is in alignment of traditional activities for particular goal or result. Through identification of various change management targets or goals, ADKAR helps in effective work plan and execution. Related outcomes or goals are cumulative and sequential. Managers can use this for identification of gaps in change management and offer effective coaching to the employees. Use it for,

  • Diagnose employee change resistance
  • Help in employee transition
  • Create action plans
  • Develop plans for employees

Other tools you might find interesting