It is very common in the corporate field or any other sector lying around the same line to come across a situation where you have to choose from a wide variety of options, each very different from the other. This can very well be explained with a real life situation. Suppose you are at the movie theatre and you face the dilemma of choosing between a tub of pop corn and a glass of cold drinks. Both are equally tempting yet they are so different in their respective ways. This kind of situations are very tricky and require you choosing between a varying range of choices, where decision criteria is subjective and objective details required for governing your decision making process is unavailable. Under such circumstances, the Paired Comparison Analysis model of decision making can be used to choose between various options.
About Paired Comparison Analysis
The Paired Comparison Analysis also known as the pair wise comparison which was first introduced by prominent psychometrician, L. L. Thurstone in 1927. He introduced this technique as the law of comparative judgment. He demonstrated that the model could be used to sort out items based on dimensions, such as preference or importance using an interval-type scale.