How to Structure a Knockout Presentation

Making presenting look good


Presentations play a very important role in career as well as business development, and hence they need to be logical and straight-forward. Presentations should be well structured with a clear focus on the key points that you are going to discuss. The ideal structure of presentation should have an informative introduction, main points in logical sequence and purposeful conclusion.

When the presentation do not flow well, it becomes easy for audience to get lost. Hence, it is very important to think about the structure of the presentation to grab the attention of the audience. In this article, we are going to explain some common structures of presentation that can be used the next time you speak in front of large audience.

Significance of Structure

Successful presentations use basic structures that basically tell a story. They have a beginning, middle and end. Planning with this will clarify what you want to say, when to say and how it ties different sections of the presentation together. Without a proper structure, the audience is likely to come out the main topic and get lost in some other thoughts. When this happens, you are losing a good opportunity, which takes your reputation a hit.

There are a number of factors that influences the choice of structure, but the most important consideration is the purpose or goal of your presentation. You need to identify what you want to achieve, inform, motivate or pursue from the presentation. The needs of audience play an important role in identifying the structure of the presentation. For instance – audience who are new to the topic you are presenting need in-depth information. On the contrary, people who are familiar with the topic you are presenting need less information. You want to choose an approach that gives sufficient time to explain the context of your subject.

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