Blogging is one of the online professions that have become very popular in the recent years. Nearly 6.5 million people around the world are into this profession. With increasing benefits and prospects, this number is growing rapidly every year. Though the majority of blogs published are personal, people are using them for professional use to expand their networks.
Publishing blogs might sound quite simple, but one should dedicate a lot of time and efforts. A well written blog provides you different ideas and can lead to new business opportunities. In this article, we are going to look at different ways to start professional or career related blog. Before we proceed, we will know what blogging is and what the benefits of blogging are.
What is a Blog?
A blog is considered as an informal discussion that is published on the internet. It is usually displayed in reverse chronological order. The person who creates blogs is known as blogger and the profession of writing blogs is known as blogging. Usually, blogs were considered as work of a single individual or small group and covers a single subject.
There are different types of blogs, which different on the type of content as well as the way the content is delivered. Some of the popular types are – personal blogs, group blogs, collaborative blogs, micro blogging, corporate blogs, organizational blogs, reverse blog etc.
Advantages of Professional Blogging
Publishing personal blogs seem to be time consuming, but can offer a number of opportunities and benefits. One can use blogs to demonstrate their expertise and sharpen their skills. Blogging can be said as the best platform that helps you gain a deeper understanding of the subject you are interested in. Blogging helps you build your writing, communication, marketing and self-promotional skills. The below points explain you about the benefits of professional blogging –
The more is the quality of your work, the more is your visibility. People often use internet to search information or gain knowledge on any topic. You can start writing on topics that people are likely to search on Google.
Improved writing and technical skills
Blogs helps you develop your writing and communicating skills. You will gain in-depth knowledge of the subject you are working.
Blogging is not only about writing quality content, but displaying the content with appropriate layouts and designs. Professional bloggers need to work on the layouts, templates, patterns, designs and many other things, which will help them improve their technical skills.
Not only this, as a blogger, you need to work on different features to drive traffic to your blogs, monetize your blog, display ads and so on.
Repository of knowledge
Blogging is an excellent way to keep track of information you intend to retrieve at later stage. Looking back at the old posts is a great way to keep track of progress and inspect how far you have come. This often provides you glimpses of about your professional interests ahead.
Connecting with reputed people
Blogging injects you to online community who are passionate about the topic you are writing. If your information is really valuable and beneficial, you are likely to be in the radar of reputed people of that community. Blogging is one of the cost-effective methods to connect and interact with people.
Simple Formula to Write Effective Blogs
In order to set up a blog, the first thing you need is ample of interest and passion to write. People often get bored after writing 5-10 articles. If you are passionate and want to make a career in blogging, follow the below steps –
Step 1 – Choose a blogging platform
There are a number of platforms such as blogger, WordPress, Drupal, TypePad, Tumblr, etc that allow you to create blogs and publish them. Based on your technical skills, you can choose a platform. Most of these platforms have built-in templates, themes, and plug-ins using which you can design your page.
Step 2 – Choose if you want to self-host or go for a paid domain
This is one of the biggest decisions you need to take before you start writing a blog. You need to decide if you want a free one or paid one. Free blogs have a number of limitations compared to paid blogs. The main drawback of free blog is you cannot monetize it fully and would not have the chance to upload all the images and videos you want to show your potential visitors.
If you want to own your blog, it is better to opt for paid domain. You can start with a service provider who charges nominal fees for domain name and registration.
Step 3 – Start with a niche and work on a related topic
Before you start writing a blog, take time to know the niches you are interested in. You can start with a pretty general topic, if you are new to blogging. You need to work on the title multiple times, to refine and improve the quality of your blog.
Start with a good introduction, organize the content, write, proofread the content and publish on the already selected platform.
Step 4 – Optimize for SEO
Make use of keywords, Meta tags, Meta descriptions, page title, headers, anchor text, etc that help you drive traffic to your blog. By optimizing your blog for SO, your blog will be displayed on search engine results, whenever a user types relevant keywords in the search box.
Step 5 – Make use of multiple resources to promote your blog
Promote the blog on different social networking sites to enhance the visibility of your blog. Remember that there is always a room for improvement, whether you are a beginner or have been in blogging industry for years.
To Sum Up
For professional bloggers, it is not only a means of self expression, but self fulfillment. The act of writing online provides you with internal as well as external feedback that sharpens your mind.
Blogging is an inexpensive tool that can be used to promote your business, products and services. People who want to succeed in blogging industry should consider it as a full time job and devote 8-10 hours per day on writing, publishing and updating their blogs.