Establishing Credibility – A Study

Establishing credibility


Credibility is an essential trait that creates trust in others and inspires respect from them. This quality could be labeled for organizations as well as individuals. Credibility is not established on a single day or by a single event, but earned over several days and through multiple actions. Credibility is not a mono characteristic but a combination of several factors.

As already stated, credibility is important for both organizations and individuals. As trust is the basis of establishing credibility it should be the endeavor of persons and companies to create this for themselves. For a pragmatic approach, credibility could be viewed at from both micro and macro levels. Like any other management processes it is always easy to pursue a micro path and then proceed towards a macro level.

Once credibility is developed at an individual level its impact is certain to get reflected on a larger scale. Fundamentally there are five traits that need to be grown to become creditable: character, transparency, expertise, communicability and professionalism.


A strong character adds to a person’s core value and remains through lifetime. Honesty, integrity, authenticity, empathy and loyalty are attributes that contribute towards building a strong character.

Honesty – People love to interact with honest individuals irrespective of his capability or credentials. Being honest not only increases your worth within an organization but also outside. It is equally important for a person to stay honest and truthful not only to colleagues but also to outsiders like customers, vendors, and dealers. An honest person is trusted easily.

Integrity – Integrity is the capability of doing what you promise. There are several occasions where you need to make commitments. A person with integrity would honor his commitments under every situation. In case a promise or commitment in made it should be protected under all circumstances. Commitments that cannot be honored must never be made. Integrity also means the courage to own up for any mistakes made. A creditable person must have the ability to own a mistake and take remedial measures.

Authenticity – An authentic person is very clear about his or her intentions. There should be no element of hypocrisy or duality for an individual with strong character. Actions of an authentic individual must never be against his thoughts; there should be complete parity between thought and action.

Loyalty – Loyalty towards a company, peers, and stakeholders is a vital attribute of a credible person. As long as you are associated with an organization it is expected that you only think for its good and direct your actions likewise. Loyalty should also be there towards your responsibilities and ownership.

Empathy – Not many individuals have this quality. This is distinctive from sympathy and makes a person more sensitive to others’ worries. It is the capacity of a person to visualize other individuals’ concerns and tackle them accordingly. Sympathy is momentary while empathy is lingering.


Transparency is an extension of a person’s character. A transparent person is honest and with clear thoughts. There is no element of doubt in such an individual’s ideas and actions. People always prefer to deal with open minded and fair individuals. A member working in a responsible position in a company is required to interact with outsiders as well as insiders. Insiders would include superiors, subordinates, peers and staff. Outsiders comprise customers, suppliers, dealers, retailers, advertisers, and stakeholders.

An able person not only needs to be transparent about his thoughts and actions but also about communicating ideas. You need to be totally transparent about your company’s goals with your team members, suppliers, and clients. A transparent person gets all the support he needs to fulfill his organization’s objectives.


In this generation of globalization a professional cannot afford to remain ignorant and unaware. It is essential to stay up-to-date irrespective of your field of operation or your organization type. Improvements are being made daily in areas of manufacturing, marketing, logistics, maintenance, and human resource development. These are broadly the functional areas in an organization and members are distributed in any of these. Similarly enhancements are regular in banking, health services, manufacturing, metallurgy, education, aviation, construction, food processing and so on. It is vital to remain thoroughly informed about advancements that are getting integrated on a regular basis.

To stay ahead in this era of cut throat competition it is essential to be knowledgeable and well informed. Expertise building is a regular activity of a responsible professional to stay ahead in a competitive environment. Not only gathering information is important, protecting it is equally crucial. Every industry and every single functional area has its own distinctive areas of interest and peculiarity. An expert would be qualified to identify these areas and accordingly integrate and implement them to a company’s system.


Effective communication is among the most essential requirements of a credible person. One must possess both verbal and written communication skills for becoming successful as an employee and as an individual. Communication is among the fundamental lessons taught to learners in an institute or employees of a company. A good communicator must put his ideas across in a manner such that it is understood by listeners.

Communication is an essential skill and must be acquired for becoming effective managers and co-operative team mates. Communication is not only about expressing but also listening. You must master the art of listening to become a successful communicator. The main essence of communication is that you are understood thoroughly by your listeners or audience. A regular feedback from your audience is crucial to establish whether you are being understood properly or not.

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Professionalism is a term defining your dedication to work. Members of an organization are given responsibilities with the expectation that they be completed as per requirement. Professionalism is all about caring for your work under any situation. Here it needs to be noted that anger and frustrations are not expressions of professionalism. A true professional would never allow emotions to overcome rationale in work place. In case some tasks remain undone a professional approach would demand to find its cause and get the job completed in proper time. Small gestures like proper dressing and cheerful disposition add to your professionalism.


Thus, to build credibility it is essential to exhibit integrity and honesty in whatever you do. You must stay updated and create an environment of positivity all around. It is necessary to be transparent in all your actions and thoughts, and all ideas need to be communicated appropriately to all concerned.

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