Value proposition is that particular thing that helps in determining whether your potential customers will feel interested in knowing your products or will immediately hit the back button. You can easily test the value proposition of your products by analyzing the audience reports.
A value proposition is nothing but the promise of the value that is to be delivered. It is the main reason for which the customers will buy your products. It is the substance that can
- Explain the performance of your product and how can it solve the problems of the customers
- Specific benefits including the quantitative value that can be delivered easily
- Should inform the potential customers about the reason of buying from you and not from your competitors