When you want to know views of the individuals on a particular topic, you will directly ask questions instead of making guesses. Now, the challenge comes when you require opinions from several groups of people. For example, you should assess the mood of the department or the team with response to the new initiative you have introduced. Whether it is some corporate culture issues or some customer satisfaction research, the best feedback source will be the primary stakeholders themselves. Here comes the importance of developing the surveys.
Developing surveys can provide you the chance to ask the target group a set of questions about a specific issue, project or subject. The views can be used to customize the strategy or review the approach in a positive manner. The successful surveys will however include much more activities than only scribbling down some questions and finding their answers.