Avoiding Groupthink – A Study

Avoiding Groupthink - A Study


Sometimes there are teams in which team members hesitate to express their views because they think that they might end up being unsupportive of the group’s ideas. If this is the case, it means that the team members are victims of ‘Groupthink.’ In this article, we will discuss about group thinking and how to avoid it.


The term Groupthink was coined by Irving L. Janis in 1972 in his book, "Groupthink." He reached his findings while doing a research on teams that make better decisions one time and poor decision at other times. He realized that dearth of contradictory ideas led to bad decisions as alternative ideas are not analyzed.

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