The websites can communicate messages to their audience through the videos. There can be three types of videos namely, visual, aural and conceptual. The visual videos are developed with the images and the CSS styling. The aural videos can be created with the voice over. Some videos which can be created with text are the conceptual videos. According to a web study, by 2017, the videos will be accountable for 69% of the Internet traffic.
Basic Concept of Video Marketing
The Video marketing can be used for various marketing activities in the web. Now, let us go through how the video marketing can help in making the marketing strategies.