A Close Look at the EPRG Model

EPRG Model


There are a number of companies that are operating on a global scale than national scale. New parameters are added to the management decisions that compelled the business owners to rethink organizational strategies as well as planning procedures. International marketing managers are thinking of new ways to cope up with the new operations. Companies that are planning to expand globally need to overcome a number of challenges. One of the biggest challenges is getting adjusted to the new market. Your organization is more likely to succeed if you can embrace the global culture. EPRG Model is one such tool that provides guidelines to these issues. In this article, we will take a close look at this framework which can be used by the international organizations to develop a strategic approach to global expansion.

An Idea of EPRG Model

This framework identifies four types of attributes that are associated with successive stages in the evolution of international operations. These attributes are – ethnocentrism, polycentrism, regiocentrism and geocentrism. These orientations reflect the goals and objectives of the organization with respect to international operations. This leads to different management strategies as well as planning procedures with respect to international operations.

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